RushHoster: $20,000 in. $50 back.
7 November 2025 disclosure: revenue covered 0.25% of spending. The $19,950 difference is arithmetic, not an audited net loss. He announced plans to shut it down after repeated phishing-site uploads. Source ↗
The founder behind MarsX, Unicorn Platform and a portfolio of small software businesses built with co-makers. Distribution, acquisitions and AI connect the products.

TrustMRR account coverage differs from earlier interview claims. These are not portfolio totals.
| Date | Business | Metric | Value | Evidence |
|---|---|---|---|---|
| 2024-05-14 | Unicorn Platform | MRR | $25,000.00 | Source ↗ |
| 2025-03 | Portfolio | ARR reported, greater than | $3,000,000.00 | Source ↗ |
| 2025-03 | SEObot | ARR reported, greater than | $1,000,000.00 | Source ↗ |
| 2025-05-15 | Portfolio | ARR as described by founder | $3,500,000.00 | Portfolio includes products with one-time sales; do not relabel all sales as subscription revenue. Source ↗ |
| 2025-05-15 | SEObot | MRR reported, approximately | $120,000.00 | Source ↗ |
| 2025-05-15 | ListingBott | Monthly revenue, greater than | $50,000.00 | One-time payment model, NOT MRR. Source ↗ |
| 2025-05-15 | TinyAdz | MRR reported | $5,000.00 | After 35 days; also $10k cumulative revenue, about 1,000 publishers. Source ↗ |
| 2026-10-18 | SEObot | MRR connected Stripe snapshot | $36,118.00 | Source ↗ |
| 2026-10-18 | TinyAdz | MRR connected Stripe snapshot | $1,388.00 | Source ↗ |
| 2024-02 | ListingBott | Cumulative revenue reported | $20,000.00 | Nearly $20,000; approximate cumulative revenue since January launch. Source ↗ |
| 2024-02 | SEObot | Cumulative revenue reported | $10,000.00 | Nearly $10,000 cumulative revenue; approximate. Source ↗ |
| 2024-02 | IndexRusher | Cumulative revenue reported | $7,000.00 | Cumulative revenue; promotion paused during infrastructure work. Source ↗ |
| 2024-02 | NextJSstarter | Cumulative revenue reported | $2,000.00 | Just over $2,000 cumulative revenue; approximate. Source ↗ |
Original screenshots and published photographs. Open an image for the full detail.
The write-offs behind the portfolio, missed promises and arguments about how the business works.
7 November 2025 disclosure: revenue covered 0.25% of spending. The $19,950 difference is arithmetic, not an audited net loss. He announced plans to shut it down after repeated phishing-site uploads. Source ↗
February 2024 report: cumulative revenue reported by Rush, not MRR. Approximate bars preserve his rounded figures. Source ↗
His February 2024 headline counts 31 launches; the body says 30, with 10 survivors. Both versions report 20 failures. The source is internally inconsistent, so no precise success rate is inferred. Source ↗
Rush’s retrospective on his cinema-app business. A larger payroll preceded the pandemic and the cash crisis. Source ↗
Reported February 2024, across 12 months. These are endpoint claims, not a controlled experiment or a monthly time series. The post describes multiple redesign attempts. Source ↗
2022 deal: $800,000 total consideration disclosed by seller Alexander Isora. Shares were assigned a value; this was not an all-cash purchase. Source ↗
Rush’s own retrospective; incident dates are not specified unless shown. Read his account ↗
He says he joined the movie-discovery startup as CTO and co-founder.
Popularity did not translate into sales. The business pivoted toward cinema software.
No backups. He says the team paid a ransom, then recovered the system after 48 hours.
After COVID and a crypto-client downturn, he sold his apartment and worked without pay.
He cut non-core customers and reduced the team. His later rule: exceed $3k MRR within 12 months.
Presold in December 2024, Founder Guide missed its Q1 2025 launch. In May, Rush wrote: “I know I’m late, I’m sorry for that”. He offered refunds. A later newsletter promoted the finished guide, so this is a documented delay, not evidence of permanent non-delivery.
In his May 2025 report, Rush acknowledged overpaying some publishers and underpaying others. He promised recalculations and advertiser credits for the following month; that post does not document their completion.
Rush described selling the first four positions in his social-media product lists. His distinction: buyers paid for placement, not his opinion; he said he only promoted products he used. Ranking position therefore reflected a commercial arrangement.
At $7,000 revenue, he paused active promotion because large sites overwhelmed the infrastructure. He imposed a 10,000-page limit while optimizing it.
A September 2023 Trustpilot reviewer alleged a two-day outage despite payment and unanswered support requests. Unicorn’s reply, signed Alex, attributed the issue to an expired custom domain. The complaint and the company’s explanation disagree about the cause.
A Reddit critic challenged the constant-launch approach. Rush replied that it was his choice, not advice that everyone should copy. The exchange exposes the central tension: a growing product count versus sustained attention to each product.
He left AI/computer-science studies in Norway. Years of venture-backed building came before the switch to bootstrapping. Source ↗
Rush takes the idea, UX and marketing. His co-maker takes code, product and support. “No employees” does not mean working alone. Source ↗
He described a 50/50 SEObot partnership with Vitalik, but 90% ownership of ListingBott. Sales are not his personal take-home pay. Source ↗
IndexRusher began with a waitlist and a Search Console connection. He did the work manually before automating it. Source ↗
Rush said his follower count vanished in February. Only half had returned after complaints, according to his account. Source ↗
He started making tables and bungalows. The next ambition: houses for a Maker Village. Source ↗

Isora disclosed $400k cash plus $400k in Mars shares. Rush later said he thought he had overpaid. Source ↗ Source ↗
His two-person product teams still talked to customers. The AI portfolio did not make support disappear. Source ↗
Numbers are dated disclosures. Asking prices are offers, not completed sales. A blank revenue history is shown as undisclosed.
| Project | What it does | Revenue / disclosed figures | Status / source |
|---|---|---|---|
| Unicorn Platform | Website and directory builder | 2024-05-14: $25,000 MRR Source ↗ | Released Source ↗ |
| SEObot | AI SEO research and publishing | 2025-03: $1,000,000 ARR reported, greater than; 2025-05-15: $120,000 MRR reported, approximately; 2026-10-18: $36,118 MRR connected Stripe snapshot; $1,904,760 total revenue; 2024-02: $10,000 Cumulative revenue reported Source ↗ Source ↗ Source ↗ Source ↗ | Released Source ↗ |
| ListingBott | Directory submissions; one-time purchases | 2025-05-15: $50,000 Monthly revenue, greater than; 2024-02: $20,000 Cumulative revenue reported Source ↗ Source ↗ | Released Source ↗ |
| IndexRusher | Search indexing workflow | 2024-02: $7,000 Cumulative revenue reported Source ↗ | Released Source ↗ |
| TinyAdz | Publisher/advertiser marketplace | 2025-05-15: $5,000 MRR reported; 2026-10-18: $1,388 MRR connected Stripe snapshot; $97,863 total revenue Source ↗ Source ↗ | Released Source ↗ |
| CountVisits | Website analytics; advertised pay-once | Revenue not disclosed | Released Source ↗ |
| Filmgrail | Cinema software; homepage claims 10M+ B2B2C reach | Revenue not disclosed | Released Source ↗ |
| UIgenerator | AI UI mockups | Revenue not disclosed | Released Source ↗ |
| MarsX | No-code/pro-code/MicroApps platform | Revenue not disclosed | Beta on official homepage Source ↗ |
| SaaS Emailer | Email marketing | Revenue not disclosed | Beta on official homepage Source ↗ |
| Cofondr | Co-founder as a service | Revenue not disclosed | Beta on official homepage Source ↗ |
| InboxBott | Unified communication inbox | Revenue not disclosed | Beta on official homepage Source ↗ |
| DevHunt | Developer-tool launch directory | Revenue not disclosed | Directory Source ↗ |
| AllGPTs | GPT directory | Revenue not disclosed | Directory Source ↗ |
| HostedSoftware | Hosted software catalogue | Revenue not disclosed | Directory Source ↗ |
| OSSsoftware | Open-source software catalogue | Revenue not disclosed | Directory Source ↗ |
| NextJSstarter | Starter-kit catalogue | 2024-02: $2,000 Cumulative revenue reported Source ↗ | Directory Source ↗ |
| LLMmodels | Language model catalogue | Revenue not disclosed | Directory Source ↗ |
| MVPwizards | MVP builder marketplace | Revenue not disclosed | Directory Source ↗ |
| AIToolFor | AI tool catalogue | Revenue not disclosed | Directory Source ↗ |
| TopWebsiteBuilders | Website builder catalogue | Revenue not disclosed | Directory Source ↗ |
| SaaSsoftware | SaaS catalogue | Revenue not disclosed | Directory Source ↗ |
| BestAIAgents | AI agent catalogue | Revenue not disclosed | Directory Source ↗ |
| DirectoryHunt | Directory discovery | Revenue not disclosed | Directory Source ↗ |
Conversations, product walkthroughs and the reasoning behind the numbers.
Revenue, ownership and live numbers: SEObot at 2:31, ListingBott at 9:00 and TinyAdz at 15:22. Figures belong to the May 2025 interview.
Watch on YouTube ↗Idea selection at 3:34, co-makers at 5:17 and cross-promotion at 9:34. A closer look at the portfolio model.
Watch on YouTube ↗The manual first version of a product, building with AI and running multiple businesses.
Watch on YouTube ↗Buying Unicorn Platform, SEO and why he cautions indie hackers against quitting their jobs too early.
Watch on YouTube ↗A practical discussion of online directories with Greg Isenberg; the headline is an opportunity pitch, not a guaranteed result.
Watch on YouTube ↗A conversation with Alexander Isora about the first 100 customers.
Watch on YouTube ↗Rush presents MarsX at Startups Without Borders in Istanbul.
Watch on YouTube ↗A longer conversation on building software businesses and using AI.
Watch on YouTube ↗Highest-liked posts in our verified eight-post sample, not a complete all-time ranking. X counters checked 19 October 2026. Open a post to read its full thread.
Revenue disclosures describe businesses and periods, not personal wealth. Historical results do not establish current income or ownership.