The maker dossier

John Rush

The founder behind MarsX, Unicorn Platform and a portfolio of small software businesses built with co-makers. Distribution, acquisitions and AI connect the products.

John Rush
Published portrait Source ↗
$3.5mPortfolio ARR claim · May 2025
$1.90mSEObot total revenue · 18 Oct 2026 account snapshot
24Projects listed on his website

The numbers, with dates

Connected Stripe accounts · 18 October 2026

MRR by product

TrustMRR account coverage differs from earlier interview claims. These are not portfolio totals.

SEObot
$36,118 Source ↗
TinyAdz
$1,388 Source ↗
All financial disclosures & definitions
DateBusinessMetricValueEvidence
2024-05-14Unicorn PlatformMRR$25,000.00 Source ↗
2025-03PortfolioARR reported, greater than$3,000,000.00 Source ↗
2025-03SEObotARR reported, greater than$1,000,000.00 Source ↗
2025-05-15PortfolioARR as described by founder$3,500,000.00Portfolio includes products with one-time sales; do not relabel all sales as subscription revenue. Source ↗
2025-05-15SEObotMRR reported, approximately$120,000.00 Source ↗
2025-05-15ListingBottMonthly revenue, greater than$50,000.00One-time payment model, NOT MRR. Source ↗
2025-05-15TinyAdzMRR reported$5,000.00After 35 days; also $10k cumulative revenue, about 1,000 publishers. Source ↗
2026-10-18SEObotMRR connected Stripe snapshot$36,118.00 Source ↗
2026-10-18TinyAdzMRR connected Stripe snapshot$1,388.00 Source ↗
2024-02ListingBottCumulative revenue reported$20,000.00Nearly $20,000; approximate cumulative revenue since January launch. Source ↗
2024-02SEObotCumulative revenue reported$10,000.00Nearly $10,000 cumulative revenue; approximate. Source ↗
2024-02IndexRusherCumulative revenue reported$7,000.00Cumulative revenue; promotion paused during infrastructure work. Source ↗
2024-02NextJSstarterCumulative revenue reported$2,000.00Just over $2,000 cumulative revenue; approximate. Source ↗

In pictures

Original screenshots and published photographs. Open an image for the full detail.

The cost of shipping fast

Failures, refunds & uncomfortable numbers

The write-offs behind the portfolio, missed promises and arguments about how the business works.

RushHoster: $20,000 in. $50 back.

Spent$20,000
Revenue$50

7 November 2025 disclosure: revenue covered 0.25% of spending. The $19,950 difference is arithmetic, not an audited net loss. He announced plans to shut it down after repeated phishing-site uploads. Source ↗

Early products: revenue before scale

ListingBottNearly $20k
SEObotNearly $10k
IndexRusher$7k
NextJSstarterJust over $2k

February 2024 report: cumulative revenue reported by Rush, not MRR. Approximate bars preserve his rounded figures. Source ↗

The portfolio’s early failure count

Failed20 projects
Survived · headline11 projects

His February 2024 headline counts 31 launches; the body says 30, with 10 survivors. Both versions report 20 failures. The source is internally inconsistent, so no precise success rate is inferred. Source ↗

A team that grew fivefold

Before Series A4 developers
After Series A20 developers

Rush’s retrospective on his cinema-app business. A larger payroll preceded the pandemic and the cash crisis. Source ↗

Unicorn: landing-page conversion

Earlier6%
Later22%

Reported February 2024, across 12 months. These are endpoint claims, not a controlled experiment or a monthly time series. The post describes multiple redesign attempts. Source ↗

Acquiring Unicorn Platform

Cash component$400,000
Stock component$400,000

2022 deal: $800,000 total consideration disclosed by seller Alexander Isora. Shares were assigned a value; this was not an all-cash purchase. Source ↗

Before the indie portfolio: the expensive years

Rush’s own retrospective; incident dates are not specified unless shown. Read his account ↗

≈$100k

Initial personal investment

He says he joined the movie-discovery startup as CTO and co-founder.

$0

Revenue after its first year

Popularity did not translate into sales. The business pivoted toward cinema software.

100+ calls

The ransomware morning

No backups. He says the team paid a ransom, then recovered the system after 48 hours.

1 apartment

Sold to fund salaries

After COVID and a crypto-client downturn, he sold his apartment and worked without pay.

5 years

His stated turnaround time

He cut non-core customers and reduced the team. His later rule: exceed $3k MRR within 12 months.

01

The guide that kept missing its launch

Presold in December 2024, Founder Guide missed its Q1 2025 launch. In May, Rush wrote: “I know I’m late, I’m sorry for that”. He offered refunds. A later newsletter promoted the finished guide, so this is a documented delay, not evidence of permanent non-delivery.

Missed deadline ↗ · Apology ↗ · Later launch ↗

02

TinyAdz had to redo its payouts

In his May 2025 report, Rush acknowledged overpaying some publishers and underpaying others. He promised recalculations and advertiser credits for the following month; that post does not document their completion.

Founder’s account ↗

03

The top four spots were for sale

Rush described selling the first four positions in his social-media product lists. His distinction: buyers paid for placement, not his opinion; he said he only promoted products he used. Ranking position therefore reflected a commercial arrangement.

How paid placement worked ↗

04

IndexRusher: sales arrived before the infrastructure was ready

At $7,000 revenue, he paused active promotion because large sites overwhelmed the infrastructure. He imposed a 10,000-page limit while optimizing it.

February 2024 report ↗

05

A customer said their paid website went offline

A September 2023 Trustpilot reviewer alleged a two-day outage despite payment and unanswered support requests. Unicorn’s reply, signed Alex, attributed the issue to an expired custom domain. The complaint and the company’s explanation disagree about the cause.

Complaint and company reply ↗

06

“Launch culture is toxic”

A Reddit critic challenged the constant-launch approach. Rush replied that it was his choice, not advice that everyone should copy. The exchange exposes the central tension: a growing product count versus sustained attention to each product.

Read both sides ↗

The bets that built the business

7 startupsa decade in venture-backed companies

Norway, then seven startups

He left AI/computer-science studies in Norway. Years of venture-backed building came before the switch to bootstrapping. Source ↗

24 projectsbuilt with co-makers · February 2025

Two people. Different halves of the job.

Rush takes the idea, UX and marketing. His co-maker takes code, product and support. “No employees” does not mean working alone. Source ↗

50% / 90%SEObot / ListingBott · May 2025

Same portfolio. Different ownership.

He described a 50/50 SEObot partnership with Vitalik, but 90% ownership of ListingBott. Sales are not his personal take-home pay. Source ↗

Do it firstthen write the software

The automation started with manual work

IndexRusher began with a waitlist and a Search Console connection. He did the work manually before automating it. Source ↗

70k → 35kLinkedIn followers · reported March 2025

Half an audience, gone

Rush said his follower count vanished in February. Only half had returned after complaints, according to his account. Source ↗

Tables → homesa construction experiment · March 2025

From software to sawdust

He started making tables and bungalows. The next ambition: houses for a Maker Village. Source ↗

Alexander Isora, who sold Unicorn Platform to John Rush
$800kUnicorn Platform acquisition · 2022

Buying the builder from its builder

Isora disclosed $400k cash plus $400k in Mars shares. Rush later said he thought he had overpaid. Source ↗ Source ↗

≈1,000 chatsactive user conversations · May 2025

Automation still comes with a busy inbox

His two-person product teams still talked to customers. The AI portfolio did not make support disappear. Source ↗

Project index 24

Numbers are dated disclosures. Asking prices are offers, not completed sales. A blank revenue history is shown as undisclosed.

ProjectWhat it doesRevenue / disclosed figuresStatus / source
Unicorn PlatformWebsite and directory builder2024-05-14: $25,000 MRR Source ↗Released Source ↗
SEObotAI SEO research and publishing2025-03: $1,000,000 ARR reported, greater than; 2025-05-15: $120,000 MRR reported, approximately; 2026-10-18: $36,118 MRR connected Stripe snapshot; $1,904,760 total revenue; 2024-02: $10,000 Cumulative revenue reported Source ↗ Source ↗ Source ↗ Source ↗Released Source ↗
ListingBottDirectory submissions; one-time purchases2025-05-15: $50,000 Monthly revenue, greater than; 2024-02: $20,000 Cumulative revenue reported Source ↗ Source ↗Released Source ↗
IndexRusherSearch indexing workflow2024-02: $7,000 Cumulative revenue reported Source ↗Released Source ↗
TinyAdzPublisher/advertiser marketplace2025-05-15: $5,000 MRR reported; 2026-10-18: $1,388 MRR connected Stripe snapshot; $97,863 total revenue Source ↗ Source ↗Released Source ↗
CountVisitsWebsite analytics; advertised pay-onceRevenue not disclosedReleased Source ↗
FilmgrailCinema software; homepage claims 10M+ B2B2C reachRevenue not disclosedReleased Source ↗
UIgeneratorAI UI mockupsRevenue not disclosedReleased Source ↗
MarsXNo-code/pro-code/MicroApps platformRevenue not disclosedBeta on official homepage Source ↗
SaaS EmailerEmail marketingRevenue not disclosedBeta on official homepage Source ↗
CofondrCo-founder as a serviceRevenue not disclosedBeta on official homepage Source ↗
InboxBottUnified communication inboxRevenue not disclosedBeta on official homepage Source ↗
DevHuntDeveloper-tool launch directoryRevenue not disclosedDirectory Source ↗
AllGPTsGPT directoryRevenue not disclosedDirectory Source ↗
HostedSoftwareHosted software catalogueRevenue not disclosedDirectory Source ↗
OSSsoftwareOpen-source software catalogueRevenue not disclosedDirectory Source ↗
NextJSstarterStarter-kit catalogue2024-02: $2,000 Cumulative revenue reported Source ↗Directory Source ↗
LLMmodelsLanguage model catalogueRevenue not disclosedDirectory Source ↗
MVPwizardsMVP builder marketplaceRevenue not disclosedDirectory Source ↗
AIToolForAI tool catalogueRevenue not disclosedDirectory Source ↗
TopWebsiteBuildersWebsite builder catalogueRevenue not disclosedDirectory Source ↗
SaaSsoftwareSaaS catalogueRevenue not disclosedDirectory Source ↗
BestAIAgentsAI agent catalogueRevenue not disclosedDirectory Source ↗
DirectoryHuntDirectory discoveryRevenue not disclosedDirectory Source ↗

Watch & listen

Conversations, product walkthroughs and the reasoning behind the numbers.

Top Founders with Nathan Latka · 2025-05-15

How I Built My $3.5M AI Empire Without VC Money (Stripe Screenshare)

Revenue, ownership and live numbers: SEObot at 2:31, ListingBott at 9:00 and TinyAdz at 15:22. Figures belong to the May 2025 interview.

Watch on YouTube ↗
Starter Story · 2025-05-31

I Make $250K/Month From 20 Apps

Idea selection at 3:34, co-makers at 5:17 and cross-promotion at 9:34. A closer look at the portfolio model.

Watch on YouTube ↗
Winning Friends · 2025-10-14

AI IS MY CO-FOUNDER (this changes everything) | John Rush

The manual first version of a product, building with AI and running multiple businesses.

Watch on YouTube ↗
Kelvin Omereshone

John Rush: Buying an $800k product, SEO, & why indie hackers should not quit their jobs | BBoJS #6

Buying Unicorn Platform, SEO and why he cautions indie hackers against quitting their jobs too early.

Watch on YouTube ↗
Greg Isenberg

Do this to build a $200,000 side hustle (The Online Directory Blueprint)

A practical discussion of online directories with Greg Isenberg; the headline is an opportunity pitch, not a guaranteed result.

Watch on YouTube ↗
Alexander Isora 👽 (SaaS maker)

Grab these 5 proven growth tactics of getting the first 100 clients

A conversation with Alexander Isora about the first 100 customers.

Watch on YouTube ↗
MarsX

John Rush - CEO @ MarsX for Startups Without Borders Istanbul

Rush presents MarsX at Startups Without Borders in Istanbul.

Watch on YouTube ↗
Insight Jam

Insight Jam Podcast - John Rush

A longer conversation on building software businesses and using AI.

Watch on YouTube ↗
The posts that travelled

Popular X posts, ranked by likes

Highest-liked posts in our verified eight-post sample, not a complete all-time ranking. X counters checked 19 October 2026. Open a post to read its full thread.

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Sources & research notes

Revenue disclosures describe businesses and periods, not personal wealth. Historical results do not establish current income or ownership.

Primary accounts and interviews